Internet Marketing Case Studies
For some real-world examples of how the Internet, and a experienced Internet Consultant can help your business reach more customers and increase sales, have a look at our case studies. We’ve examined several of our clients from various business types and sizes to give you an inside look at how our Internet business solutions improved their businesses.
Alpha Oilfield Supply
Katy, TX
www.alphaoilfieldsupply.com
Summary: Alpha Oilfield Supply needed an affordable, clean looking website that would communicate the products and services that they would supply to their clients. They wanted to be able to market their products globally. We provided them with a MicroSite, and started to do some paid search marketing for them right away.
Client's Challenges: Prior to working with WSI, Alpha Oilfield Supply only had a very basic website started - not a lot of pages completed, or much content on any of the pages. Most of the pages said “Under Construction”. The original website had been live for a couple of years, and didn’t provide them with any leads.
Project Objectives: Our objectives were to provide Alpha Oilfield Supply with a professional looking website that would give a true representation to the types of products and services that they provided. We also wanted to provide them with an Internet Marketing System (IMS) that would offer them with a maximum amount of exposure on the Internet, since they sell their products worldwide. We wanted to make sure, if someone was doing a search on the Internet that they would be able to find Alpha Oilfield Supply, no matter what country they were doing the searching in.
The Solution: We created an entirely new website for Alpha Oilfield Supply utilizing the MicroSite platform. In addition, we supplied them with essential SEO for their website, as well as started doing pay-per-click marketing, as soon as the site went live.
Benefits to the Client: Alpha Oilfield Supply has had to move into a larger building, and is already beginning to outgrow where they are now. We bring the traffic to their website, convert the traffic into prospects. They convert the prospects into customers.
They were very pleased with the results. They had started a website without much information on it. With the exposure that we brought to them via the search engines, they are now getting leads through their website from all over the world. Last year, Alpha Oilfield Supply picked up a client who found them by searching for one of the products they sold. In early February of 2007, John Johnson called to let me know that they billed out $100,000.00 to that client in January.
Scott's Lawn Care
Marysville, OH
www.scotts.com
Business Objective: The client had 1,000,000 opt-in household subscribers that they wanted to target in order to establish relationship with consumers and increase sales.
Our Solution: There was a determination to use the "Lawn Care Update" newsletter for this campaign. They wanted to dynamically personalize the newsletter to consumer needs. The following data was utilized for content personalization:
- Zip Code
- Grass Type
- Weather
- Weed and Insect Problems
The goal was to drive traffic to channel partners, cross sell other Scotts products, and create brand advocates.
Results: The campaign was a tremendous success. "Lawn Care Update" subscribers were found to spend 16% more on Scotts fertilizer per year than those who don't subscribe. Even more interesting was that they are twice as likely to apply the recommended Scotts products. Lastly it was found that they were twice as likely to refer Scotts products.
ESP Specialties Company, Inc.
Gonzales, LA
www.espvalve.com
Business Objective: The client was looking for an updated website, and wanted to gain exposure in the search engines. The primary objective was to create a professional looking web presence that incorporated level of Search Engine Marketing to drive new, targeted traffic to the site. The owner wanted to capture more international business.
Our Solution: We choose a highly-focused marketing micro-site for this client, in part because the client needed something affordable to start out with, but also because it fit the objectives of the company best. Then in time, we could add functionality, or upgrade the site. Adding the asked for levels of Search Engine Optimization, and Pay-per-Click ads rounded out the system.
Results: ESP has had a significant increase in business from Internet sources. They even had a competitor ask them how they had gotten above them in the search engines. When the project was completed, they loved it! We have been working with the great ownership of ESP Specialties for about a year and a half now. We continue to add additional content and graphics to their site as needed.
Sweet Be's
St. Louis, MO
www.sweetbe.com
Business Objective: Business Objective: Client had an existing website: our objective for our client, Sweet Be's, is to bring as much targeted traffic to their website as possible through the E-mail Marketing Campaigns as well using search engine optimization, to continually improve their rankings in the Search Engines.
Our Solution: We are using template as well as custom designs for their E-mail Marketing Campaigns. We have a phenomenal tracking system. We can track as the emails are being opened, how many bounced back, spam reports, opt-outs, how many links are being clicked on from the email, and how many emails are forwarded to other people.
Results: Sweet Be's is thrilled with the level of service that we are providing for them. They could never get a hold of their previous Web provider. She has our office and cell phone numbers. We make ourselves available 24 hours a day, 7 days a week, if necessary. The client has received a tremendous amount of positive feedback from the E-mail Campaigns. In-Store & Website sales have increased over the efforts that were put forth by us as their current Internet Marketing provider.
Nexlogic
San Jose, CA
www.nexlogic.com
Business Objective: Nexlogic had a website, but it was under-performing. They wanted to increase the number of leads generated by the site and better educate their target audience about their products.
Our Solution: Website technology and design upgrade, pay-per-click and search engine optimization services, email marketing, link building and banner ad campaigns.
Results: Nexlogic went from having no search engine ranking to 1st page ranking for its targeted keyword. They saw a 300% increase in visitor traffic and 400% increase in leads.
Nisim International
Brampton, ON
www.nisim.com
Business Objective: Nisim had a website, but wanted to improve its conversion rate.
Our Solution: WSI e-Commerce package, search engine optimization and pay-per-click services.
Results: Over 18% increase in visitor traffic conversion and sales of $24,000 in just 46 days.
Skyward Impressions
Minneapolis, MN, USA
www.skywardimpressions.com
Business Objective: Skyward had existing website; objective was to substantially grow their business by reaching a nationwide audience.
Our Solution: Skyward Impressions came to WSI with the desire to improve their existing website's graphic design and search engine optimization under the condition that they would be able to make frequent updates to their site independently. Their Internet Consultant enhanced their SEO program and provided a completely re-designed website that now averages 1200 visitors a day - up from only 100. The client's profits have also doubled. The client was so happy with their experiences with WSI that they generously praised their Internet Consultant's hard work and level of service on a local business talk radio show.
Results: Site traffic rose 1200% and client reports their profits have doubled.
Horizon Financial
Greenville, SC
www.horizonfinancial.org
Business Objective: Client had an existing website; objective was to build a site with a professional look and feel that the client would be proud to send their prospective and existing clients to.
Our Solution: While Horizon Financial did have an Internet presence, their website was considered amateurish and its staff generally found it embarrassing to point their clients to it. With the help of their WSI Internet Consultant, their new website has a professional look and feel that everyone at Horizon Financial is now proud and eager to show off. And, with the search engine optimization strategies and ongoing Consulting that WSI provides for them, Horizon Financial is receiving over 500 visitors a month. They happily report that their customers are receiving better service and are positively commenting on every aspect of their new website. Horizon Financial co-founder Gary Schoenholz is so impressed with WSI's work that he considers his Internet Consultant an integral part of the Horizon team.
Results: Traffic to the site has improved from less than 10 visitors a month to over 500; enhanced customer service; substantial growth in leads.
