Internet Marketing Case Studies
For some real-world examples of how the Internet, and a experienced Internet Consultant can help your business reach more customers and increase sales, have a look at our case studies. We’ve examined several of our clients from various business types and sizes to give you an inside look at how our Internet business solutions improved their businesses.
ESP Specialties Company, Inc.
Gonzales, LA
www.espvalve.com
Business Objective: The client was looking for an updated website, and wanted to gain exposure in the search engines. The primary objective was to create a professional looking web presence that incorporated level of Search Engine Marketing to drive new, targeted traffic to the site. The owner wanted to capture more international business.
Our Solution: We choose a highly-focused marketing micro-site for this client, in part because the client needed something affordable to start out with, but also because it fit the objectives of the company best. Then in time, we could add functionality, or upgrade the site. Adding the asked for levels of Search Engine Optimization, and Pay-per-Click ads rounded out the system.
Results: ESP has had a significant increase in business from Internet sources. They even had a competitor ask them how they had gotten above them in the search engines. When the project was completed, they loved it! We have been working with the great ownership of ESP Specialties for about a year and a half now. We continue to add additional content and graphics to their site as needed.
Sweet Be's
St. Louis, MO
www.sweetbe.com
Business Objective: Business Objective: Client had an existing website: our objective for our client, Sweet Be's, is to bring as much targeted traffic to their website as possible through the E-mail Marketing Campaigns as well using search engine optimization, to continually improve their rankings in the Search Engines.
Our Solution: We are using template as well as custom designs for their E-mail Marketing Campaigns. We have a phenomenal tracking system. We can track as the emails are being opened, how many bounced back, spam reports, opt-outs, how many links are being clicked on from the email, and how many emails are forwarded to other people.
Results: Sweet Be's is thrilled with the level of service that we are providing for them. They could never get a hold of their previous Web provider. She has our office and cell phone numbers. We make ourselves available 24 hours a day, 7 days a week, if necessary. The client has received a tremendous amount of positive feedback from the E-mail Campaigns. In-Store & Website sales have increased over the efforts that were put forth by us as their current Internet Marketing provider.
Nexlogic
San Jose, CA
www.nexlogic.com
Business Objective: Nexlogic had a website, but it was under-performing. They wanted to increase the number of leads generated by the site and better educate their target audience about their products.
Our Solution: Website technology and design upgrade, pay-per-click and search engine optimization services, email marketing, link building and banner ad campaigns.
Results: Nexlogic went from having no search engine ranking to 1st page ranking for its targeted keyword. They saw a 300% increase in visitor traffic and 400% increase in leads.
Nisim International
Brampton, ON
www.nisim.com
Business Objective: Nisim had a website, but wanted to improve its conversion rate.
Our Solution: WSI e-Commerce package, search engine optimization and pay-per-click services.
Results: Over 18% increase in visitor traffic conversion and sales of $24,000 in just 46 days.
Skyward Impressions
Minneapolis, MN, USA
www.skywardimpressions.com
Business Objective: Skyward had existing website; objective was to substantially grow their business by reaching a nationwide audience.
Our Solution: Skyward Impressions came to WSI with the desire to improve their existing website's graphic design and search engine optimization under the condition that they would be able to make frequent updates to their site independently. Their Internet Consultant enhanced their SEO program and provided a completely re-designed website that now averages 1200 visitors a day - up from only 100. The client's profits have also doubled. The client was so happy with their experiences with WSI that they generously praised their Internet Consultant's hard work and level of service on a local business talk radio show.
Results: Site traffic rose 1200% and client reports their profits have doubled.
Horizon Financial
Greenville, SC
www.horizonfinancial.org
Business Objective: Client had an existing website; objective was to build a site with a professional look and feel that the client would be proud to send their prospective and existing clients to.
Our Solution: While Horizon Financial did have an Internet presence, their website was considered amateurish and its staff generally found it embarrassing to point their clients to it. With the help of their WSI Internet Consultant, their new website has a professional look and feel that everyone at Horizon Financial is now proud and eager to show off. And, with the search engine optimization strategies and ongoing Consulting that WSI provides for them, Horizon Financial is receiving over 500 visitors a month. They happily report that their customers are receiving better service and are positively commenting on every aspect of their new website. Horizon Financial co-founder Gary Schoenholz is so impressed with WSI's work that he considers his Internet Consultant an integral part of the Horizon team.
Results: Traffic to the site has improved from less than 10 visitors a month to over 500; enhanced customer service; substantial growth in leads.
