Facebook is famous for its "Like" buttons... the ones with the "thumbs up" image signifying a user's recommendation of a friends posting or a Facebook ad. Now the social media giant (450+ million users) is trying to horn in on Google's territory by contracting with more than 50,000 websites to include the iconic "like" button on their websites. If you click on these "Like" buttons on these third-party sites, your recommendation will show up your Facebook page, for all your friends to see. When your friends "like" a website, you'll be able to see that too.

Some experts think Facebook wants to be a force in ranking websites, with those sites getting the most "Like" votes ranking higher than those websites which aren't so popular with Facebook users. Understandably, Google isn't happy about this.  Read this blog to learn more about Facebook's bold new plan.

- Keith

I discovered a great video on YouTube that shows clearly how new technologies and social media innovations is altering the media landscape. It is very informative and enjoyable to watch.

In what ways do you think this will impact your business or industry over the next couple of years. Begin to envision how these technologies can be put to use for business growth.

Who’d a thunk it?

While e-mail still holds an important position as a primary online activity, social networks and blogging have steamed ahead of email with some amazing growth.  We are certainly not advocating throwing out your copy of Outlook, or Mail, but you might be interested enough to learn more on the subject from eMarketer™.

Social Nets and Blogs (PDF Document is 36KB)

- Michael

Our newest clients have been enjoying the ease and simplicity of the WSI eFusion and have found it to be one of the most intuitive and simple interfaces for online business management. WSI eFusion is a sophisticated online business management system that can run even the most complicated e-commerce systems (and offer blogging, email marketing, news management and so much more as well).

Simple enough for you to manage, but sophisticated enough to handle the most complex business systems. That's the buzz around WSI eFusion.

Top Reasons You Will Benefit from WSI eFusion

• You  can easily manage your own Web solution, such as editing your Web pages on the fly using the SiteWalk feature.
• You can build stronger relationships with your customers using the integrated customer management system.
• You can see your most recent site activity upon logging in to your site through the convenient dashboard.
• Your can react faster to online customer inquiries through the set-up of SMS and email notifications.

Call us to schedule a demonstration of the eFusion Online Business Solution at 636-244-3684.

- Michael

Return On Investment

Every successful business executive wrestles with achieving the best Return On Investment (ROI) for every dollar they spend. Nowhere is that truer than when it comes to ROI for their marketing budget. If ever there was a gray area for determining ROI, it is in Marketing.  Even your R&D investments can be traced back to some future return with a little effort. Not so easy with your marketing dollars. So how does the business exec determine whether an investment in some marketing venture is going to pay off? Read the rest of the article to find out why your competition is trying to "bury" you.