Google is getting serious about becoming more social... The internet giant has just purchased a search engine called "Aardvark" that gets "friends" on social media sites to ask and answer each other's questions... click here to learn more about this $50 million purchase...

When you are thinking about what type of content to write for new promotional strategies, always remember that the traffic is not the whole solution.

You must also convert your visitors to buyers. Always watch for ways to work with "emotional content"  since most people make their "buying decisions" when they are in an emotional state.

Your promotions need to make the visitor FEEL good. Consider at times where the use of humor might be incorporated or perhaps the warm fuzzy feelings produced by the tone of your writing. This is a secret that traditional advertisers have been using for years successfully.

Content provided by: John Alexander

- Ellen J Richards

With the emergence of a variety of social media tools and their increasingly recognizable impact on the corporate world, business owners like you are "socializing" online like never before. Blogs are perhaps the most commonly used social media tools, for their ease of use, deeply penetrating power and result monitoring capability. One of the most important elements of a business blog that often gets lost in the shuffle is to make sure that you have well-defined goals. Without a definite goal it will be almost impossible to measure whether your efforts are a success.

Blog: A website that includes a commenting system, a subscription feed, and trackback feature.

Not every business will approach the implementation of a blog in the same manner. Make sure that your goals link directly to performance, productivity, sales and profit. Read the full Business Blogging article to learn more.